Top 11 Lessons from FutureReady365

Just 365 days ago, the first post went up on FutureReady365. From its inception, the FutureReady365 blog had one big, wild, hairy, audacious goal. We sought answers to a single, provocative question: How are YOU Future Ready? A dedicated team of volunteers committed to publishing a new post every day of 2011 and—WE DID IT!

Over the course of 2011, information professionals from around the world posted solutions, strategies, tactics, and tips. They showcased how they are preparing for a future that is indeed bright. It was a great conversation on an important topic, and your contribution made us smarter and better informed.

So before I look back, I’d like to thank my team of stalwart volunteers. And I have to express my admiration for everyone who posted for us. And I have to thank the readers who participated, posted comments, and kept coming back for more. Thank you all!

For me, personally, it was a great experience to serve as a catalyst to this conversation. As I bow out as SLA President and we prepare to re-invent FutureReady365, I want to share a few lessons I learned from the posts and from the experience of running a daily blog.

Great members, great posts

1. What’s Hot. We’re faced with a lot of seemingly orthogonal issues, related only tangentially, but they do connect to the issues of the day. The blog followers are amazingly adept at connecting the dots and reacting quickly. There were three issues that we kept hearing about, in one form or another:

  • How information pros are adding value.
  • The importance of collaborating constantly.
  • The necessity of embracing technology.

2. Already There. Many SLA members and information professional are already engaged in some very interesting, completely future-ready activities. Whether you are working with data fusion, e-readers, or mobile apps, you get it and you’re there.

3. Business Savvy Required. The most savvy members have survived and thrived in an amazing technological revolution. But the best geeks don’t make the best information professionals. There are some core attributes on the business side that can make or break your career. Technology AND business acumen are required in order to be Future Ready.

4. It’s Quotable. There was some great writing on the site, and it is impossible to narrow it down, but here a few examples of one-liners that I liked:

  • “Pick yourself.”  ~ Dale Stanley, April 6
  • “Stick your nose into other people’s conversations.” ~ Gloria Miller, March 3
  • “They call it ‘data fusion.’ I call it sexxxay!” ~ Juliane Schneider, April 15
  • “… define your library as a place for innovation and experimentation….” ~ Helen Josephine, March 10

Embracing the Daily Grind

I had never managed a publishing effort on this scale, and none of the FutureReady team had either. But at the end of the day, it all came down to something many SLA members are exceedingly good at: project management. We created a schedule, assigned roles, and became a well-oiled machine. Here are some random musings about how we did it.

5. SLA is made up of tribes. The divisions and chapters have their own interests and personalities, and they’re never shy about expressing their feelings. And that’s good! It took us about half the year to figure that out, and to tap into it efficiently. When we did, it was like rocket fuel.

6. Go Team! It’s hard to overstate the enormous contribution and dedication it took to implement this project. Here’s a shout out to the team: Meryl B. Cole, Michelle Mayes, Arik Johnson, Christian Gray, Jill Strand, Chris Vestal, Tiffany Renshaw, Jamal Cromity, Lorene Kennard, Dennie Heye, Sharon Rivers, Cindy Shamel, Kendra Levine, and many others.

7. The power of social media is in the connections. Sure, I know what you are thinking: “Thank you, Captain Obvious.” But seriously, human beings are social creatures. Something deep in our DNA makes us love to share and learn from each other. Camaraderie was essential to the FutureReady365 success, and just like with the holiday spirit, it’s as much fun to give as it is to receive.

8. Social media is free, but it is not cheap. It takes many man-hours to staff a robust social media program. It takes planning, hard work, and energized people who make and keep their commitments. There was nothing accidental about our success. We improvised, overcame, and adapted, all with amazing agility, and we walked the talk about what it takes to be Future Ready while doing it.

It was good for me

The FutureReady365 blog benefited me on a personal level, too. I always had something to talk about with fellow professionals. “Always be recruiting” became my mantra, and I learned to be boringly consistent so that others would know what to expect from me. Here’s what it meant to my personal journey:

9. I can rise to the occasion. I learned that I can reach deep inside of myself and pull out something that I did not know was there. I can be outside of my comfort zone pretty much all the time and still breathe. It was taxing, and sacrifices were made, but, at the end of a terrific year, I can say—it was worth it.

10. Go big or go home. I also learned that when people put their trust in you and give you their vote, you can’t be shy. You can’t plan a modest agenda. If you try hard and fail, at least you tried. If you try hard and succeed, you can feel really, really good about it.

11. SLA Rocks. Finally, recently, I led a delegation to Cuba for a professional exchange. Frankly, it is not a wealthy country; internet connections are slow or non-existent, and the computers are seriously outdated. Can you say 3.5-inch floppy? Yet somehow, the librarians manage to put together useful collections and provide good services, so their spirit gets an A+. All this made me realize—yet again—that this is a pretty darn good profession to be in.

I’ve been getting a lot of questions about what will become of FutureReady365 in the future. Turn it in to an HBO Special? Or should I go with a Discovery Channel reality show? How about a New York Times best-seller? We’ll have to wait and see. Then again, in his December 30 blog post, Brent Mai, SLA’s 2012 President, challenged me to take this blog to the next level. Who knows? Maybe you’ll be hearing from me AGAIN!

Thanks a million – truly.

American Librarians visit Cuba

Recently, I had the honor of leading a delegation of fourteen librarians and information professionals to a series of information centers in Havana, Cuba. Susan Fifer Canby, VP Emeritus of the National Geographic and Past President of DCSLA, was part of the group, and she filed this report.

By Susan Fifer Canby

“I have to work within my reality.”

This is the way the Cuban National Library Director Dr. Eduardo Torres Cuevas described managing libraries in Cuba.

Cindy Romaine, SLA President and Mary Nell Bryant listen to presentations.

Under the guidance of SLA President Cindy Romaine we traveled to Havana to see for ourselves what that reality is. We visited the National Library; a public library now housed in the former US Embassy; a Latin American foundation, Casa de las Americas; the National Center for Medical Science Information; the University of Computer Sciences and Informatics, located on a former Russian military base; a special library of the Ministry of Natural History only accessible up five flights of stairs; and the Antonio Nunez Jimenez Foundation for Nature and Humanity.

In our travels, we met and talked with Cuban leaders and practitioners from the Cuban Library Association, the Cuban Academy of Science, the Society of Scientific and Technological Information, the Institute of Documentation and Scientific and Technical Information, the Cuban Book Institute, and even the library at the barricaded American presence in Havana

Documents waiting for indexing and preservation.

Faced with an impoverished economy, subjected to rationed electricity, and set in a humid physical environment, with limited technical or exchange opportunities, Cuban libraries face daunting challenges.

Libraries have no library management systems, although the University of Informatics is testing Koha,, an open source LMS, for potential use.  Except for the University of Informatics, which is tasked with building the technical foundation of the country as well as developing software, libraries have few computers, and these are antiquated and use outdated versions of MS Office.  There are no photocopiers, and library supplies are limited or not available (no acid-free papers, archival boxes, etc.)

Many Restrictions

Cuban policy restraints, combined with severe shortages of electricity, are made even worse by extremely limited access to the Internet. Librarians are not sharing cataloging, even though institutionally they rely on intranets.  Other than at the American offices, the Internet is available only on a very restricted basis and to select professors and their students, and with narrow bandwidth.  Book acquisitions must come from Mexico or other nations unaffected by the embargoes, and pass through eagle-eyed censors.  Materials that made it to the shelves looked well-used, though sparse and mostly published before 1980.

The environmental Antonio Nunez Jimenez Foundation for Nature and Humanity

Several of us seek to donate books and other materials, and we are advised libraries cannot accept them, because of Cuban concern over ‘imperialistic’ propaganda.  Librarians putting such books on the shelf (no matter how apolitical) could lose their jobs.  Although there is clearly a desire for library cooperation, the book trade is tightly controlled.  Americans entering Cuba have had even children’s books confiscated, and mail is also restricted.  We nevertheless shared business cards, and hoped for an improvement in government relations.

Our guide Jesus proudly shows a National Geographic Atlas.

Cuban librarians are using intranets to share limited information institutionally. This has enabled some to build reference content, apparently captured for free during brief access to the Internet, by hacking what they can, and bringing back materials when anyone travels outside the country.

An intractable problem exists in the area of materials storage, stemming from the island’s humidity, and acute shortage of electricity and air conditioning. Libraries also face limited resources for maintaining their physical space. We visited several libraries currently being refurbished with help from NGOs or UNESCO.

Despite these adversities, librarians are holding their own.  Librarians graduate from the University of Havana with degrees in library science. Studying for an MLS involves a work-study arrangement, so that students are studying and applying their learning at an institution where they will later work.   The librarians we met were focused on improving access for their users and using metrics to determine where to ramp up services where possible. They understand the need for preservation, and are very interested in collaboration.  We were advised we are the first-ever American colleagues to visit their libraries.

Observations on Culture

Everyone is paid by the state, and we were told that the average salary is $15 a month. Here’s the math: 24 pesos = 1 convertible peso = USD $1.  Cuba has a dual economy: one for tourists (pricey) and one for residents (low cost).

Three delegates including Susan Fifer-Canby cram into a coco cab.

Our group crammed in a little sight-seeing throughout our work-filled days.  We visited El Morro Castle, one of several castles built by the Spaniards during their lengthy occupation, used to store gold on its way from the new world to the old. On arrival, we were introduced to Cuban rum on the bus ride from the airport; we savored rum in Mojitos, rum straight, and rum in Cuba Libres (the drink combining Coke with rum and made famous during the revolution).  Some of us tried smoking the celebrated Cuban cigars, which along with rum and coffee we couldn’t bring home because of the U.S. embargo.

Part of our group visited the bar where Ernest Hemingway wrote “Old Man and the Sea” and toured his animal-head and book-filled home on the outskirts of Havana. We visited an old rum factory. We tested out the new restaurants in people’s homes, called “paladars,” that are emerging as restrictions are loosened for those wanting to become entrepreneurs.

At the paladars, we saw a marked leap in the quality of service and food.  In all public places – hotels, restaurants, and bars, we were treated to live Cuban music.  On the street we sampled sweet coconut cones, wrapped in palm leaves.

The waves are dramatic.

Havana is a set on a dramatic bay with waves crashing over the sea wall. The architecture, once grand, seems mostly rundown colonial and art deco, often dramatically decorated with murals, statues, and artwork exalting Fidel and Che and Viva la Revolution.

Motorized traffic is sparse and consists largely of classic American cars from the 1940s and 1950’s. Tourists are ferried in little clam-shelled coco-cabs, operated by a driver on a motorcycle engine. In their state-run economy, Cubans pay no taxes and have free medical care, education, and housing. The latter is often inadequate and, like food, rationed.

The Director of the National Library, Dr. Torres, proudly told us that a new law on libraries has been issued, clarifying the library code of ethics and supporting shared resources. While we were there another new law allowed Cubans to buy and sell their homes. While the legal system is not yet in place to deal with these changes, we left hoping they’re a harbinger of a new reality and more freedoms to come.

For more photos go to: SLA + Cuba. A longer report will be published in the January/February issue of SLA’s Information Outlook.

The delegates preparing to return to the USA.

The center of your profession

Last night I attended the launch of Biomimics Oregon in downtown Portland, and I just had to file an instant field report. It isn’t often that you get a ring-side seat as a new discipline gains traction. Talk about energizing!

According to Janine Benyus “biomimicry is a new science that studies nature’s models and then uses these designs and processes to solve human problems.” The idea is that you should look to see how nature solves problems and use that solution as mentor, measure and model for solving vexing human problems.

Geckos possess the remarkable ability to climb vertical walls without using any adhesive glue. A gecko’s feet are covered by tiny hairs that stick to rough and smooth surfaces using van der Waals forces. Inspired by the gecko design, Ali Dhinojwala and researchers at the University of Akron have developed carbon nanotube-based gecko tapes that stick to most surfaces (even Teflon) and have self-cleaning abilities. Transmaterials.

A few years ago, I installed an exhibit on biomimicry which took over the Nike Design Library. We had modules on geckos, chameleons, iridescence, mountain goat hooves, and more. The designers loved it and I still get “remember when” notes years later. We created a very inspiring toolbox for new solutions and gained an invaluable, useful perspective we hadn’t considered.

One of my favorite colleagues from that event was Darcy Winslow, founder of Design of Designs for a Sustainable World Collective. Darcy spoke at the launch party last night. On the topic of  professionalism, she told us:

If you want to be at the center of your profession you have to be at the fringe.

Let that sink in for a moment—what a wonderful contradiction. And so relevant to information professionals.

In the interest of full disclosure—and even a little chest- thumping—I’m now working with Darcy as a “citizen” at DSW. Check it out:  Citizens ~ Cindy Romaine. Thrilled.

Adaptive Competence

Information professionals  must adapt to current disruptions and prepare for new ones to be relevant.

In early 2010, Iceland’s barely pronounceable Mt. Eyjafjallajokull erupted. The volcano produced a spectacular lighting storm and spewed ash across Northern Europe, creating an enormous disruption in air traffic between Europe and North America.

I see similar disruptions in the information industry. We have seen every link in the chain of information–finding, selecting, and disseminating–undergo tectonic shifts. Each of these shifts has pointed in the direction of continued, accelerated change. In fact, one business process consultant told me we could see more change in the next five years than we have seen in the last half-century.

I don’t have to tell you that we need to take a proactive stance to thrive in this new landscape. It’s because of this disruption that I’m encouraging YOU to do what it takes to be “future ready”–in your company, in your work activities, and in our association.

As I’ve emphasized this year, we need to stay focused on preparing for the future. My theme, Future Ready, is an attitude. It says I’m adaptable, I’m flexible, I’m confident, and I’m constantly expanding my skills.

Future Ready is also a skill set that embraces change and tries new things. Being future ready means adapting to the disrupted environment and aligning with emerging opportunities in the information industry and beyond.

Future Ready is also a north star–it’s something we may never quite reach, but it’s an aspiration worth reaching for. Being future ready enables us to respond effectively to a never-settled landscape full of volcanoes, tsunamis, and earthquakes, big and small.

Adaptive Competence

Recently, as I was mulling over the idea of what it means to be ready for the future, I came across an article on the NPR Website about a woman named Helen Reichert. Helen is 109 years old. I couldn’t help but think, what’s her secret? A thousand calories a day and an hour of yoga?

According to her physician, Mark Lachs, diet and exercise have nothing to do with it. “No, Helen Reichert likes chocolate truffles,” he wrote. “Her favorite beverage is Budweiser. And she once announced … that she was thinking about smoking again. When I protested, she reminded me that she has outlived several other physicians and told me to mind my own business.” The key, according to Dr. Lachs, lies in “a powerful trait geriatricians call adaptive competence.”

Now, you can’t live to be 109 years old without life throwing you a few curveballs along the way. But you rebound and you keep going. You get good at adapting, even if it just means breaking in a new doctor with threats to buy a pack of Marlboros. Adaptive competence is the ability to respond positively to a rapidly evolving environment and come out better for it. If you embrace change, rebound, and keep going, then you’re future ready!

From Drought to Deluge

In our lifetimes, we’ve seen information go from drought to deluge. In fact, this phenomenon is so prevalent that in March, “information deluge” was featured on the cover of Newsweek magazine, and The Economist published an article titled “Too Much Information” in its June 30 edition.

Our clients can’t drink from this fire hose of information without drowning. They prefer single-serving snippets that are easy to digest and spot-on relevant. This is creating some extraordinary opportunities for people who find, assess, and organize information. We are being called on to summarize data, turn it into an Acrobat file, post it to a wiki, and tweet it before lunch. Our future ready skills are becoming more and more essential.  In my role as president of SLA, I have worked hard to get out of the office and travel to meet members. I have visited chapters large and small, where many of you have shared stories about new roles that our predecessors never would have imagined. Some of you are working with pattern recognition; others are being pulled into archiving and curation. Here are example of the emerging roles I’ve heard about recently:

Let’s continue to develop new roles for our skills. Let’s go where the market takes us, because that definitely requires being future ready!

SLA in 2014

Let me wrap up by talking about how SLA itself is working to be more adaptable and agile. As a member-driven organization, we need to embrace a different point of view in a more digital, more social, and more interconnected world. Information that once was known only to membership organizations is now freely available on the Internet, and learning programs are popping up faster than you can say “do it at your desktop.”

For SLA to stay relevant, it will have to confront the disruptive forces of social networking, distributed collaboration, and more. To address this challenge, the SLA Board of Directors held two strategic vision brainstorming sessions prior to the annual conference in Philadelphia. It was very messy. By the time we finished there were shredded spreadsheets on the floor and an avalanche of Post-It notes on easel boards, and the distinct aroma of too much magic marker hung in the air.

  • It was hard work, but it was exciting. In those two sessions, the board did the following:
  • Developed a strategic vision for SLA for the next three budget cycles;
  • Brainstormed new ways to collaborate with partners and sponsors;
  • Looked at just about every aspect of our “reason for being”; and
  • Debated how we can be future ready as a group.

The session reports are still in progress, so I can’t give you the final word quite yet. But, I will say this: it won’t be your father’s Oldsmobile. We are going through a transformation, and we will come out better for it. Also, I have appointed a task force composed of John DiGilio, Alex Feng and Cynthia Berglez to review and make recommendations to modify our continuing education model. The board is committed to keeping you involved and informed of our progress, so expect to hear more about the new strategic vision shortly.

I’ve shared some thoughts about disruption in our industry and what we can do about it. We know we need to adapt, both as individuals and as a collective group. We all know that the opportunities are out there. If we use our wits and our proven skills, we will find that we are, indeed, future ready!

The Start-Up of You

Look at the news these days from the most dynamic sector of the U.S. economy — Silicon Valley. Facebook is now valued near $100 billion, Twitter at $8 billion, Groupon at $30 billion, Zynga at $20 billion and LinkedIn at $8 billion. These are the fastest-growing Internet/social networking companies in the world, and here’s what’s scary: You could easily fit all their employees together into the 20,000 seats in Madison Square Garden, and still have room for grandma. They just don’t employ a lot of people, relative to their valuations, and while they’re all hiring today, they are largely looking for talented engineers.

Indeed, what is most striking when you talk to employers today is how many of them have used the pressure of the recession to become even more productive by deploying more automation technologies, software, outsourcing, robotics — anything they can use to make better products with reduced head count and health care and pension liabilities. That is not going to change. And while many of them are hiring, they are increasingly picky. They are all looking for the same kind of people — people who not only have the critical thinking skills to do the value-adding jobs that technology can’t, but also people who can invent, adapt and reinvent their jobs every day, in a market that changes faster than ever.

Today’s college grads need to be aware that the rising trend in Silicon Valley is to evaluate employees every quarter, not annually. Because the merger of globalization and the I.T. revolution means new products are being phased in and out so fast that companies cannot afford to wait until the end of the year to figure out whether a team leader is doing a good job.

Whatever you may be thinking when you apply for a job today, you can be sure the employer is asking this: Can this person add value every hour, every day — more than a worker in India, a robot or a computer? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today’s hyperconnected world, more and more companies cannot and will not hire people who don’t fulfill those criteria.

But you would never know that from listening to the debate in Washington, where some Democrats still tend to talk about job creation as if it’s the 1960s and some Republicans as if it’s the 1980s. But this is not your parents’ job market.

This is precisely why LinkedIn’s founder, Reid Garrett Hoffman, one of the premier starter-uppers in Silicon Valley — besides co-founding LinkedIn, he is on the board of Zynga, was an early investor in Facebook and sits on the board of Mozilla — has a book coming out after New Year called “The Start-Up of You,” co-authored with Ben Casnocha. Its subtitle could easily be: “Hey, recent graduates! Hey, 35-year-old midcareer professional! Here’s how you build your career today.”

Hoffman argues that professionals need an entirely new mind-set and skill set to compete. “The old paradigm of climb up a stable career ladder is dead and gone,” he said to me. “No career is a sure thing anymore. The uncertain, rapidly changing conditions in which entrepreneurs start companies is what it’s now like for all of us fashioning a career. Therefore you should approach career strategy the same way an entrepreneur approaches starting a business.”

To begin with, Hoffman says, that means ditching a grand life plan. Entrepreneurs don’t write a 100-page business plan and execute it one time; they’re always experimenting and adapting based on what they learn.

It also means using your network to pull in information and intelligence about where the growth opportunities are — and then investing in yourself to build skills that will allow you to take advantage of those opportunities. Hoffman adds: “You can’t just say, ‘I have a college degree, I have a right to a job, now someone else should figure out how to hire and train me.’ ” You have to know which industries are working and what is happening inside them and then “find a way to add value in a way no one else can. For entrepreneurs it’s differentiate or die — that now goes for all of us.”

Finally, you have to strengthen the muscles of resilience. “You may have seen the news that [the] online radio service Pandora went public the other week,” Hoffman said. “What’s lesser known is that in the early days [the founder] pitched his idea more than 300 times to V.C.’s with no luck.”

Thomas Friedman spoke at the SLA Annual Conference this year, saying “average is over. We all need our own special sauce, whipped cream and cherry on top.” In other words we are completing across the street and globe and our differentiators have to make us stand out. So. What is your special sauce?

The Cloud-Based Reference Library


“Search through over 50,000 reference books in under a second.”

This is a very interesting model. And it really shows how the publishing world is continuing to evolve very aggressively.