Best Practices: Overcoming Information Overload

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Organizations of all sizes are rich in content – reports, news alerts, RSS feeds, wiki’s, videos, newsletters, blog posts, tweets etc. But for information consumers, a lack of organization and context creates a blur of information that causes frustration and makes it difficult to get work done.

Download the paper: myICANN: A case study in empowering communities through information management by Cindy Romaine, Romainiacs Intelligent Research

Content is king and queen

Content–its creation, presentation, packaging, distribution and repackaging–is trending. This chart from BusinessInsider captures the benefits.

The Rise Of Content 4.0

Seth’s Blog: No one ever bought anything on an elevator

« Raise and lower (more for less) | Blog Home | Everybody knows everything »

No one ever bought anything on an elevator

If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, and worse, if you’ve told me what I need to know to be able to easily say no, I’ll say no.

The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real.

“I quit my job as an Emmy-winning actress to do this because…” or “Our company is profitable and has grown 10% per week, every week, since July,” or “The King of Spain called me last week about the new project we just launched.”

More conversations and fewer announcements.

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Posted by on October 22, 2012 | Permalink

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Before reading this I dreaded sharing that pithy little elevator speech, now it is a challenge to write my person version of “I quit my job as an Emmy-winning actress to do this because….”

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