Happy, healthy and prosperous New Year’s greetings to you! Now that you’ve shed all the relatives and got the house restored to its pre-holiday grandeur, it’s a good time to check the pulse of our industry going forward. Yep, it’s time to get back to the office and to focus on your goals for 2014. To help you obtain the information and insight you need to achieve your goals, I wanted to share insights about trends you can look forward to in 2014.
I’m fascinated with predictions, trends and pattern of future developments, and at this time of year there is no better place to get Future Ready than the Consumer Electronics Show in Las Vegas. The CES is the world’s bigger tradeshow for electronics. You could call it the living, beating heart of Geekdom. If it’s techie, leading-edge, and nerdy, it’s there. Many brands stage elaborate displays and use the show as a launch pad for announcing new products and partnerships.
You really owe yourself at least one pilgrimage to CES during your career. Some of the new technologies are pretty amazing and some are, well, let’s just say they are provocative.
It looks like the reporters are seeing similar patterns, as these stories are on everyone’s radar:
- Wearable technology—such as LG’s LifeBand Touch which tracks your fitness activities and even monitors your pulse and oxygen consumption. Also read: Wearables at CES: the useful, the useless & the downright bizarre. CNN predicts a gadget for every limb and a connected house as two of their Five Trends to Watch at CES.
- The Connected Home—such as using your smart phone to unlock doors is garnering attention. TechCrunch discusses sensors that help you track the comfort levels in your home the way Fitbit and Jawbone track your health.
- Supersized smart TV’s IEEE Spectrum pegs 2014 as the year of the smart TV because of Ultra High Definition, flexible curving screens (don’t they have to curve when they are over 70”?) and new integrated apps in CES 2014 Trends: TV’s Future is Curvy, Smart, and 4K.
- Smart cars that not only parallel park themselves automatically, but also drive autonomously. Digital Trends has a great gallery featuring smart cars and wearables.
How will all this play out at the checkout counter? When I was at CES three years ago, the big pitch was for 3D TV’s, but consumers did not buy them, by and large. This year, the hot TV technologies are curved screens and 4K. But will they be on our homes next year? It’s hard to predict which new technologies will gain traction with the consumer for many reasons.
However, each of trends listed above is part of the bigger mega-trend, the Internet of Things, which is showing up in a broad cross-section of industries, from architecture to energy to medicine, and more. The underlying infrastructure which is based on cloud computing and mobile technology has been building in capacity for many years and can support the shift to an even more connected world, so we anticipate the product showcased at CES this year will gain traction.
Are you ready for this uber-connected world? I can help you take advantage of this new frontier by providing you with the following services:
· Deep dive technical research on new technologies
· Market research
· Competitor research