Romainiacs enables you to be better informed earlier

so you have more decision flexibility.


 We specialize in four areas of research, so whether you are looking for deep-dive technical research or want us to reach out to your consumers, we are ready.

Voice of the Consumer & Win/Loss Interviews

It is important to keep your finger on the pulse of what your customer’s issues and priorities are on a regular basis.  If you can get this perspective from an unbiased third party interviews, you will get a value added nuanced viewpoint.

The goal of VOC and Win/Loss interviews is to get a better understanding—from the customer’s perspective—of the key factors that they value. It provides insight into the following:

  • What the client values in your product
  • What the client values in the relationship with your company
  • Gaps where your product may not have met the customer’s expectations
  • Pricing issues or concerns
  • Perceived competitor advantages
  • Insights on how your product or service is utilized
  • Insights into your client’s budget process

Examples

  • Conducting a confidential win/loss analysis for a major information industry provider investigating client retention, sentiment and satisfaction. Project deliverables included one-on-one interviews, research analysis and a presentation to senior management.
  • Conducting one-on-one “voice of the customer” interviews for a portfolio study for an electronic database provider.
  • Providing discreet competitive intelligence research for information industry business.
  • Conducting confidential one-on-one interviews with the Deans of select engineering schools in order to identify opportunities and threats for an information industry provider.

Technical Research & Environmental Scans

Romainiacs conducts extensive literature research for authoritative insights from a wide variety of sources, such as dissertations, scientific journal articles, patents, news reports, product information, and think-tank research. We research subject disciplines including, but not limited to, the following:

  • Medical literature
  • Material science research
  • Engineering resources
  • Technology databases
  • Packaging resources
  • Military and defense literature

Examples

  • Producing market segmentation of donors and transparency research for an International NGO.
  • Conducting secondary research for the investors in a biomedical device company focused on innovating its product line.
  • Obtaining materials science research solutions for a Fortune 500 company with in-depth research in domestic and international databases.

Content Strategy & Aggregation

The Internet is rich with news alerts, podcasts, correspondence, RSS feeds, videos, white papers, newsletters, blog posts, and tweets. But without some kind of organization and control, how do you make sense of the fire hose of data that is a constant barrage?

In order to manage evolving resources, Romainiacs utilizes proven strategies and tools to get the right information to the right people at the right time.

Using the cutting edge technologies, Romainiacs combines information streams and produces a daily briefing customized to the varied interests of your team and integrated into their workflow. In order to keep stakeholders continually up to date, Romainiacs provides you with:

  • News aggregation
  • Daily topical new briefings
  • Resource tracking and utilization analysis

Examples

  • Improving the collaboration and transparency for The Internet Corporation for Assigned Names and Numbers (ICANN) through a current awareness tool and detailed taxonomy that integrates internal and external information streams, including Lexis/Nexis.

Research Intelligence & Analysis

When you have a perplexing business issue that requires a trusted third party to gather and analyze information from multiple primary and secondary sources, Romainiacs can assist you. Romainiacs provides a thorough analysis of information with supporting references and relevancy from:

  • Primary research
  • Knowledgeable organizations and analysts
  • Trend research services
  • Engineering and technical research
  • Business databases
  • Demographic tools
  • Authoritative news sources

Strategic Early Warning Enables Decision Flexibility

STRATEGIC EARLY WARNING ENABLES DECISION FLEXIBILITY

STRATEGIC EARLY WARNING ENABLES DECISION FLEXIBILITY

  • Early warning intelligence can proactively increase information certainty.
  • Doing so gives a company’s management more confidence and more time to act on likely future developments.
  • The conversation changes from ‘what does this mean?’ to ‘which options should we pursue proactively?’

Examples

  • Conducting a confidential win/loss analysis for a major information industry provider investigating client retention, sentiment and satisfaction. Project deliverables included one-on-one interviews, research analysis and a presentation to senior management.
  • Producing market segmentation of donors and transparency research for an International NGO.
  • Providing discreet competitive intelligence research for information industry business.