“Hell is the place where nothing connects to nothing.”

–T.S. Elliot

Case Studies


We take confidentiality very seriously, so we can only talk about our past cases in the broadest sense. Here are four of our favorite cases as we wanted to share examples of the possible insights and benefits of working with Romainiacs.

CASE 1: Customer Win/Loss Analysis

It is important to keep your finger on the every-evolving pulse of your customer’s issues and priorities on a regular basis. One of our clients had had a higher than normal loss in 2013 and needed insight from their users. We identified possible issues which Romainiacs would investigate through one-on-one interviews with present and past customers.

We ascertained key interrelated issues from the client’s perspective, such as what would make their product a “must have.” We extrapolated out insights, and wrapped it all up in a detailed, easy-to-understand report and briefing to senior executives.

At the conclusion of the research, the client committed to continue to listen to the voice of the customer with an ongoing win/loss program.

Challenge identified

When working with win/loss it is important to identify the core issues and inter-related dependencies. This can lead to a deeper understanding of the leverage points you have for addressing the client’s needs. Here is an example of a how that worked for a SaaS project Romainiacs recently concluded.

CASE 2: Getting the right information to the right people at the right time

Romainiacs worked with the Internet Corporation for Assigning Names and Number to better connect their stakeholders to the information they need.

ICANN generates vast amounts of information using many different systems, tools, and communication platforms. As the amount of content and platforms at ICANN grew, it became increasingly difficult to manage, coordinate and track. The goal of this project was to aggregate the information from each source using standard interfaces to achieve a cost-effective integration within a very tight timeline. Using the process outlined below, we constructed a taxonomy, then aggregated and filtered content into streams.

Romainiacs worked in collaboration with ICANN, IT developers and Attensa, the software solution provider.

The project, titled myICANN, was announced by ICANN’s CEO with positive blogger buzz and a quick uptake of more than 7,000 users. We hit our deadline, stayed on budget, and kept the disparate groups focus on the goal.

CASE 3: Addressing the client’s stated and unstated needs: the Materials Library

In order to better inform our clients about new materials, as the Nike Design Librarian, we implemented a new library service aligned to the client’s workflow.

The Nike Brand Design group was one of the key clients of the Design Library. This group worked on Nike’s retail stores and developed venues that showcased Nike product efforts around events such as the World Cup and the Olympics. Managers in the Brand Design group came to the library requesting the development of a collection of innovative materials that would enhance their projects and support their message of being on the cutting-edge. They had tried to put such a collection together on their own previously, but they were not satisfied with the results.

mLibrary

In order to implement the project successfully, we kicked off the following efforts:

  • Led negotiations to align expectations.
  • Sought and gained management approval for additional funding.
  • Advocated with facilities for appropriate space.
  • Worked with the client group to identify appropriate materials.
  • Designed the room itself as a reflection of innovative materials through furnishings, unique shelving, and wall coverings.
  • Established a classification system.
  • Marketed the resource to the original client and others who might benefit.

The service was so popular that the materials were used by other revenue-generating product groups.

CASE 4: Deep Dive Technical Research

When you need background information in order to inform a key business decision, Romainiacs provides you with highly curated, relevant documents from a broad array of authoritative sources.

Here’s a case in point: Our client had been successful in producing veterinary diagnostic tests and now they were interested in identifying possible corollary areas to expand into. Romainiacs first conducted secondary research in relevant research databases such as:

  • Medical literature
  • Trend services
  • Engineering resources
  • Technology databases

Following that, Romainiacs contacted distributors and laboratories for additional “boots on the ground” insights. We presented the findings and analysis to company investors who used it to inform product and marketing decisions.