The Power of Loose Connections in Networking

Do you every think –“I’m really not crazy about going to that networking event. I don’t know any one and don’t need any more cheese in my heavily cheese-dibbled diet?” Me, too!

But, every once in a while, I’m reminded that social media shouldn’t be the end of my introverted networking adventures. I recently attended a great networking event in Portland specifically geared to the athletic and outdoor industry, and came away thinking just the opposite of my usual response. This time I thought, “I should do that more often.”

Here’s the set up.

Prosper Portland is a city-sponsored organization focused on building the Outdoor and Athletic industry in Portland. The Portland metro area already has many legendary brands such as Nike, Adidas, Columbia, and now Under Armour, which just opened their footwear headquarters here. Other well-known brands such as Keen and Nau started in Portland as well. Added to that energy are loads of new and growing startups and dreamers, sometimes comprised of veterans who left the bigger campuses and launched their own endeavors.

 

 

 

 

 

 

 

Check this cool interactive graphic for a snapshot of the A & O ecosystem.

 

 

 

 

 

 

 

 

The group recently hosted a celebration that brought together a group of young entrepreneurs who pitched their product, seeking funding for their dreams. You had to admire their passion and enthusiasm. It easily rubbed off on the 300 or so attendees.

Even with my 16 years at Nike, I was unsure if I would run into anyone I knew. But I was pleasantly surprised to see several familiar faces, and I ended up having a great time. I heard encouraging news from a couple of contacts about interesting work they are doing.

Loose connections in your network are the people that you know, but that you don’t necessarily deal with frequently. You probably have more people who are loose connections than tight connections. Hopefully, they have a positive impression of you and your work. These are the people that you worked with x-number of years ago or that you know from a professional association that you participate in. Loose connections are a great way of finding out about new projects, sharing job leads, and gaining insights you can only get from the inside.

For me, the Prosper A&O event turned out to be a great way to touch base with a few people I have loose connections with. All in all, it was a great chance to reconnect with people and forge some new friendships. Don’t discount the impact of loose networks! You can be a great resource for them and get up to speed on new activities in your industry.

Give Your Brain a Jolt

As an experienced information and market researcher I’m always on the lookout for new concepts that will help me keep pace with the quickly evolving marketing landscape. These are resources that I use to both inspire and inform Romainiacs’ efforts—because sometimes, as my mother-in-law says—you need “a jolt.”

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Barking Up the Wrong Tree: This site brings you science-based answers and expert insight on how to be awesome at life. I read the weekly blog posts from top to bottom. Sometimes I read it out loud and I frequently forward the email to others. Recent posts include these thought provoking topics:

  • How To Focus: 5 Research-Backed Secrets To Concentration
  • NYPD Hostage Negotiators On How To Persuade People: 4 New Secrets
  • A Navy SEAL Explains 8 Secrets To Grit And Resilience


Business Source: According to the research, people who read business books make more money — a lot more, and even in tough economic times. So, I’ve signed up for the premium version of Business Source, a business book summary site. Best of all, I can digest these summaries in on my phone, iPad, Kindle, or—well you get the idea—any device. For January’s installment, I watched an animated video on the book titled

  • The End of Jobs: Money, Meaning and Freedom without the 9-5.


Coursera: I just finished my first MOOC class and I can’t stop talking about it, as my colleagues will attest. I tried other open online courses before, but was disappointed. The class I just took was an Introduction to Marketing from the Wharton School of Business, which is the #1 business school in the world. The class was excellent because it was provocative, informative, and insightful. I’ve already signed up for another course. This one is on Design Thinking. If one of your New Year’s Resolutions is expand your knowledge base, you’ll want to sign up too. In an Information economy, we all have to be life-long learners and keep our skills sharp.


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Next Draft: Daniel Pink is one of my favorite authors, and he is a big fan of pushing yourself to keep current. He recently wrote that the NextDraft’s “Dave Pell scans what seems to be the entire Internet to find the most fascinating articles, which he then distills to a pithy, provocative, and punchline-packed read. I stop nearly every afternoon to give this newsletter a look.” I do, too—and I recommend that you add it your list of ‘can’t miss’ reads.