“I call Cindy the ‘Time Machine’ because every time I work with her she saves me at least 6 months! How many people do you have a meeting with and that buys you have a year?!?”
Consumers trust recommendations from their Peers over ALL other forms of advertising and recommendations.
A staggering 92% of people say that they rely on recommendations from people they know. The 2nd biggest influence was consumer opinions posted online (70% of people said this influenced them) See Source